Canadian Veterans Advocacy

Sunday, March 30, 2014

New announcement: Veterans and their Families are Divided when it comes to Canada’s Record with Ve

Veterans and their Families are Divided when it comes to Canada's Record with Veterans' Services while Canadians are Unclear

Monday, March 03, 2014

Ottawa – Canada's veterans and their families are more divided when it comes to pride in how Canada treats its veterans (41% agree they are proud, while 37% disagree) and the effectiveness of the benefits and services provided by Veterans' Affairs Canada (39% view as effective, while 32% view it as ineffective). This is in stark contrast to almost half of Canadians who neither agree nor disagree that they feel Veterans' Affairs Canada's benefits and services are effective (47%) and two in five who neither agree nor disagree that they are proud of how Canada treats its veterans (38%). It would seem those with the most contact and familiarity with how the Canada treats its veterans are polarized when it comes to these issues while the general public is just not aware. Over half of veterans and their families (54%) are familiar with the programs and services offered by Veterans Affairs Canada, compared to just a quarter of Canadians (27%).

While the majority of Canadians (83%) agree that it is important to support members of the Canadian Armed Forces following their services, only one in three (34%) are proud of how Canada currently treats its veterans, while two in five (42%) are not sure. One in five Canadians (20%) and almost half of veterans and their families (45%) are familiar with the policies and programs related to assisting veterans with a disability. This would suggest strong support from the public for veterans programs but a general lack of familiarity and awareness of how Canada is doing in delivering this support. While there is support for these programs, only two percent of Canadians report that they are currently caring for someone who receives or is eligible to receive benefits from Veterans Affairs Canada, and only one in ten (9%) veterans and their families report being in receipt of benefits from Veterans' Affairs Canada.

Just over half (55%) of veterans, their families or care-givers were satisfied with the health benefits offered by Veteran Affair. Between half and two in five were unfamiliar with the programs and services offered including employment and career transition services (48%), affordable housing (44%), rehabilitation and treatment programs (39%) and health benefits (27%). Two in five (38%) were satisfied with the rehabilitation and treatment programs, and one in three (34%) were satisfied with the employment and career transition services. Most (63%) had not used the services of veterans' organisations, such as Veterans Affairs Canada (19% had used their assistance) and The Royal Canadian Legion (10% had used their assistance).

Ipsos Reid was commissioned by the Legion Magazine to conduct a survey among Canadians aged 18 and over regarding their attitudes towards the services offered to Canada's veterans as a part of the Canadian Household Online Omnibus. The survey was conducted between October 28th and November 4th, 2013 among a base of n=1067 Canadians. This included a sample of n=123 veterans and family members caring for veterans.

For more information on this news release, please contact:

Mike Colledge
President, Canadian Public Affairs
Ipsos Reid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

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You can view the full announcement by following this link:

The Canadian Veterans Advocacy Team.

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